Ben Settle – Copy Slacker
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Costly Good buddy,
For those who want to double (even triple) the money you make out of your product sales letters… whereas decreasing your writing time in half and eliminating the entire stress, frustration, and overwhelm you feel writing copy now, then this letter will current you methods.
Proper right here’s the story:
My title is Ben Settle and, about 14 years prior to now I was a broke, decided copywriter in quite a bit debt I was nearly bankrupt. I barely obtained paid one thing for writing copy. And even after I did get work, I’d stare at a clear show display for days questioning what to say, or begin. I’d then spend a variety of weeks raiding my copywriting books and swipe file for inspiration… solely to complete up further overwhelmed, further confused, and further crippled with “analysis paralysis.”
Nonetheless you acknowledge what the worst half was?
Finally that time obsessing and stressing over my copy…
My Adverts Would Barely Convert
Or Make ZERO Product sales At All!
I was a whole failure at copywriting.
And, points obtained so dire, I couldn’t even pay the lease or automotive price anymore.
Then, title it luck, future, and even “divine intervention” if you need… nonetheless I obtained a reputation from an Internet marketer who had be taught a bunch of my copywriting articles (I was a sort of hacks who taught copywriting, nonetheless didn’t do it effectively myself). And, he equipped me a possibility to jot down down an advert for a extreme ticket (and unproven) product the place he would pay me 50% of the product sales if the letter labored, and nothing if it didn’t.
Prolonged story fast:
Since I needed money quickly and didn’t have time to spend weeks and months writing the copy, I decided to carry out a little bit “experiment” to jot down down the advert before customary.
It was, in some methods, the opposite of what an entire lot of gurus have been instructing.
And, I didn’t truly assume it’d work.
Nonetheless, I figured I had nothing to lose (my adverts sucked anyway) and tried it. So with just some days to spare… I quickly created the advert using my experimental methodology for researching and writing copy fast. The advert was far from good. Nonetheless, (as a result of the buyer talked about) it was “sufficient” to run, and we mailed it.
That One Merely “Good Ample” Product sales Letter
Paid Me Further Than Ample Money
To Pay Off My Car And Completely different Overdue Cash owed In One Shot!
Nonetheless that’s not all:
The product sales we made off that sloppily-written advert have been so large, the buyer and I attracted three manner partnership companions from the US, UK, Australia, and completely different nations who wished to utilize that advert to advertise our product to their lists, too.
And I wanted to marvel:
Was I truly on to at least one factor with this way of writing adverts that allow me bypass weeks (and even months) of labor, stress, and tediously obsessing over my copy? Or, was this just some form of “one hit marvel” that solely labored for that particular product and report? So I immediately examined this new parts on one other copywriting gigs.
And guess what?
Not solely did I knock that duplicate out in report time, too, nonetheless…
These Completely different Product sales Letters
Made Even Further Money!
After that it was identical to the floodgates opened.
Writing adverts turned unbelievably fast & easy with product sales pouring in.
My methodology gave me quite a bit free time, colleagues often known as me a “slacker.”
And, purchasers started looking for me out to jot down down their adverts. (Instead of me looking for them out.) In plenty of circumstances, they didn’t even want to see my portfolio. They’d each bought one factor from one among my adverts and wished to lease me on account of they knew I wrote the copy (like 7-figure copywriter and millionaire investor guru Mike Dillard did). Or that they’d seen a sign of how I labored (identical to the world chief in self safety teaching Captain Chris Pizzo did). Or they merely seen how I utilized this new strategy of writing copy to completely different peoples’ adverts (identical to the “founding father” of Online advertising as everyone knows it Ken McCarthy did).
Anyway, my “slacker nice” methodology depends on two points:
- “Jail Profiling“ Evaluation
Significantly, doing evaluation based totally on how certain laws enforcement corporations “profile” and get contained within the heads and psychology of serial killers, terrorists, and completely different jail masterminds.
I figured if it actually works for attending to “know” the harmful guys, I’ll use that exact same methodology to get contained within the heads of my prospects so I’d know exactly what they‘re pondering, what they want to buy, and what to SAY to advertise them. Reality is, while you acknowledge “what” to say, it doesn’t matter all that quite a bit “how” you say it. Quickly written adverts which could be merely “sufficient” (and even downright sloppy) may make you a ton of product sales and beat increased copywriters (who spend way more time writing their copy than you) you most likely have the most effective evaluation. And what I did was, I found get this evaluation fast and use it to jot down down my adverts even sooner.
- “Dumbed-Down“ Simplicity
What I indicate by that is this:
I decided to throw out the entire tough 50+ stage copywriting checklists, formulation, and templates the entire gurus have been pushing. I had little query these points labored for them. Nonetheless all that “noise” merely made points further overwhelming for me, and made all the copywriting course of take strategy too prolonged. So instead, I “reverse engineered” exactly how a few of the world’s prime copywritersdevelopment their adverts (that none of them seem to indicate, for some function) and broke it down into 5 easy steps even a pissed off and overwhelmed newbie like me could adjust to.
A ridiculously straightforward technique to jot down copy fast — that moreover makes loads of product sales.
In precise reality, some people I’ve confirmed it to…
Have Accused My Copywriting Method
Of Being “Too Straightforward”!
Is that true?
I don’t know, presumably.
What I do know is, my product sales letters using this system have collectively made tens of tens of hundreds of thousands of in product sales in a variety of the most effective niches on the planet (like golf, weight discount, self safety, and biz opp) the place I’ve competed in direction of further proficient and harder-working copywriters. Think about it or not, a few world class copywriters are even on report saying I make them jealous (like Ryan Healy, world class copywriter for a variety of major financial publishers like Agora Financial & Lombardi Publishing) and even “pissed off” (like Ray Edwards, who has a very powerful book of “Who’s Who” Online advertising guru purchasers on the web) on account of I make it look so fast and simple.
Listed under are a few examples of what I’ve carried out with this “slacker” copy methodology:
- Written administration adverts which have run for as long as Eight years straight. It’s terribly unusual for controls to last Eight months quite a bit a lot much less Eight years — nonetheless I’ve one working now inside the MLM space of curiosity that’s been worthwhile since 2007 with completely different (more-talented) copywriters failing to beat it.
- Created a headline that ran for a variety of years as a banner advert on all the large conservative data web sites that worth afortune to advertise on (like Drudge, NewsMax, and so forth). Entrepreneurs normally ought to protect testing mannequin new headlines on web sites like these every few days and even weeks to make a income. However, this one headline I wrote using my “slacker” copywriting parts ran for years straight and was solely taken down on account of the buyer retired.
- A product sales letter I wrote for the burden loss space of curiosity using this system reworked the front-end at 40%! That’s full report measurement vs product sales amount — along with to ice chilly Fb guests in arguably the Internet’s greatest space of curiosity.
- Made a start-up golf agency properly over $200okay month-to-month quickly banging out adverts with this system. They don’t use these adverts anymore on account of the golf guru they’ve been constructed spherical left. Nonetheless, this agency stays to be among the well-known golf firms on the Internet due partially to the product sales letters I wrote that helped assemble it from the underside up. (Higher half: I knew NOTHING about golf after I wrote these adverts. I didn’t should. My methodology let me evaluation and write the adverts in only some days with out prior experience.)
- Took one excellent direct product sales agency from nabbing a .Eight% response to over 1.6% response. That will not appear like a lot, nonetheless to that agency it meant many tens of hundreds of thousands of further in product sales to them and their members, and tens of 1000’s of in commissions to me.
- Most simply these days, I created a product sales letter for a golf agency I’ve half possession in that brings us $5.85 shoppers. The guests man on board says in all his years of working an entire bunch of holiday makers campaigns (he works for a variety of essentially the most prolific entrepreneurs inside the home-based enterprise space of curiosity), he’s on no account seen chilly guests convert like that.
- Been invited to indicate options of my copywriting methodology to a variety of the world‘s most prestigious direct promoting firms. Paying homage to Agora Financial ($200 million publishing agency who already hires the right of the right copywriters on the planet)… expert radio producers at Entercom (one among many largest radio broadcasting firms in america)… various seminars and events the place people pay as a lot as $10okay just for a seat… and the annual Oceans 4 Mastermind — the place 7, Eight, and 9 decide corporations pay me and three of my colleagues to position them on a “scorching seat” — reworking their adverts in a single day.
No, it obtained’t make you an “A-list” copywriter.
(Although I’ve gotten testimonials from various A-list copywriters.)
Or maybe a so-called “world class” copywriter.
And, whereas I title it “slacker-friendly”, that doesn’t indicate you can be lazy. It nonetheless takes onerous work and some time. It merely doesn’t take virtually as quite a bit work and time as completely different strategies.
Even so, I take into account it may truly help anyone (every raw newbies and seasoned professionals alike) jack up your response… reduce your writing time in half… and nearly eliminate the entire nagging frustration, stress, and confusion you feel when writing your adverts now.
Nonetheless, this product could possibly be very pricey.
And, it does NOT embrace a money-back guarantee.
If that gives you acid reflux disease dysfunction, then I counsel purchasing for a further “typical” and/or cheaper copywriting product, book, or course, instead.
(There are positively tons to pick out from.)
In every other case, that can allow you to resolve, proper right here’s a “sneak preview” of what’s inside:
- A fast and environment friendly strategy (taught by intercourse therapists to males with erectile dysfunction) to get well from the “clear net web page hump“ and kill writers block ineffective.
- How one can create immediate notion about you and your product in your copy while you’re merely starting out and no individual is conscious of who you is perhaps.
- How one can use your rivals‘s product testimonials to advertise YOUR merchandise.
- A memory teaching technique that can get your prospects daydreaming regarding the product you’re selling, and unable to get it out of their heads!
- An admittedly weird (nonetheless large environment friendly) technique to advertise wildly pricey merchandise with just one or two sentences!
- How one could make even basically essentially the most outrageous and hyped-up claims sound 100% believable.
- The “bragging with out bragging“ product sales letter secret (seen in lots of aged Kung Fu movies) that permits you to boast about your merchandise, suppliers, or your self with out sounding like an smug douche bag.
- An old style door-to-door product sales tactic that makes people want to buy merchandise they didn’t even initially want!
- How one can create such an intense urgency to buy in your adverts that peoples‘ arms will truly shake attempting to type their financial institution playing cards into the shopping for cart!
- The “dwelling of horrors” methodology to quickly digging up gold nuggets of treasured market evaluation… and likewise…
You’ll Make Tons Of Product sales
Regardless Of How Good
Your “Writing” Is!
You’ll know exactly what they want.
Exactly what to say to them.
And, exactly ship your message in basically essentially the most “product sales nice” strategy.
Anyway, that’s one among many points Copy Slacker reveals you: How one can “profile” your market like this so that you acknowledge further about them than their very personal mothers.
Plus, I’ll moreover current you these completely different little-known evaluation solutions:
How one can get Nielsen (the large TV viewers evaluation agency) to do market evaluation in your product sales letters… A “tried and true” strategy of realizing everytime you’ve carried out enough market evaluation… A market evaluation “cheat sheet” (I give to consulting purchasers who pay me $15,000 a pop) that’ll let you understand exactly what phrases to utilize in your adverts to make the utmost amount of product sales… The “circling the desk” evaluation trick (utilized by a copywriter who focuses on writing extreme ticket merchandise) that permits you to do market evaluation twice as fast as a result of it normally takes…
Nonetheless we’re merely getting warmed up.
Listed under are some further of the invaluable solutions inside Copy Slacker:
- The sales-destroying mistake copywriters make who use surveys to do evaluation. (The GAP agency as quickly as made this blunder and it worth them tens of tens of hundreds of thousands in product sales.)
- How worthwhile political campaigns use copywriting to get even full morons elected to public office.
- The exact number of syllables your phrases should have while you‘re selling to extraordinarily sensible people.
- What A-Document copywriters (who work for a very powerful unsolicited mail and Internet publishing firms on the earth) talk about with each other about copywriting… nonetheless nearly on no account concentrate on publicly! (Hint: It ain’t one thing engaging or “sneaky” like NLP or completely different persuasion ideas you study in most books. Instead, they talk about this one issue even the right copywriting books and packages ignore or just gloss)
- The world‘s most-feared negotiator‘s secret (used to seller $500 million dollar provides in firm America) to creating sure your product sales letters are on a regular basis 100% thrilling and attention-grabbing.
- A bizarre (nonetheless ridiculously environment friendly) strategy of using a rare canine leash to create adverts that win even in direction of increased “written” copy!
- The 1960‘s “Mad Man“ interval secret to writing headlines that get people eagerly learning every phrase of your product sales letters.
- The naked-man-in-the-woods headline tactic of an Eight-figure incomes copywriter that retains readers glued to your adverts — even after they’re being bombarded with texts, ringing telephones, Fb messages, crying infants, and completely different distractions.
- Fb‘s secret swipe file for writing adverts so environment friendly it should get people nearly mad at you for interrupting their day on account of they are going to‘t resist learning your product sales pitches!
- 11 “newbie proof” headline templates (with real-life examples) which could be…
Listed under are way more copywriting secrets and techniques and methods patiently prepared for you inside:
- A sneaky strategy to utilize your competitor‘s companies to advertise yours! (I as quickly as did this in an advert for a martial arts faculty and his new member rely glided by the roof.)
- A 6-word “Earlier Reliable” product sales letter opener anyone can use, that works for almost any advert you will ever need to write down.
- Barely-known (and 100% free) technique to get a variety of the best writers on the planet (who know your exact market increased than any “copywriter“ ever will) to jot down down large chunks of your copy for you.
- Primarily essentially the most “fail proof” technique to jot down adverts ever invented. (Straight from the one that primarily based Sears — and nope, it has nothing to do with being creator.)
- The “devils backbone“ secret to creating boring merchandise sound 100 cases further attention-grabbing.
- A 15-second product sales letter design trick for making your adverts as a lot as 10x’s easier to be taught and buy from. (And don’t concern, no design or software program program talents wanted — when you possibly can select and daring phrases alongside together with your mouse, you’ll be able to do that!)
- How one among America‘s prime product sales trainers “spins“ the worst flaws and damaging options of companies into purple scorching causes to buy!
- How one can promote to “fire respiration” skeptics in your product sales letters.
- How discovering out the nice copywriter John Caples can get you in approved scorching water. (Disclaimer: I am an infinite John Caples fanboy and take into account every copywriter should analysis his work. Nonetheless, there’s one thing he did in one among his further well-known adverts that, while you do it instantly… could get you fined by the federal authorities or worse! Particulars inside…)
- A “magic bullet” technique to…
Proper right here’s what else you’ll uncover inside Copy Slacker:
- How people are neurologically “onerous wired“ to be persuaded. (This knowledge has been used to generate large portions of money by all people from vicious propaganda machines to worldwide peaceful religions — proper right here‘s use it to make a ton of product sales in your adverts.)
- A secret place to get free prime notch copywriting critiques. (A lot of the world’s highest selling copywriters go to these similar people for critiques for his or her very personal adverts.)
- The “back-asswards” order by which quaint copywriters wrote their copy that crawled inside their purchaser‘s psychology and nearly tormented them until they bought!
- When having a less expensive worth can hurt your product sales, your branding, and even your fame!
- How one can “acquire“ a copywriting client‘s persona and voice into your adverts so it sounds exactly like them in your copy. (Once you‘re a freelancer, this would possibly nearly eliminate re-writes, changes, or annoying time-consuming edits.)
- A Harvard psychologist’s secret methodology for mentally disturbing your prospects into wanting to buy out of your adverts.
- How one can legally and ethically “borrow“ proof and credibility from completely different people to make your adverts further believable and persuasive. (Hint: You presumably can see this “in movement“ while you be taught the bestselling book “Rich Dad, Poor Dad“.)
- The exact best measurement a product sales letter or business should be.
- How one can spin horrible, traumatic, and painful points that happen to you into high-pulling product sales copy.
- How one can (ethically) inflict psychological ache in your prospects in your adverts… and make them far more attainable to buy your merchandise. (The great A-list copywriter David Deutsch as quickly as did this to advertise a dry, boring book just a few matter most people couldn’t care a lot much less about — take into consideration how properly it may truly work with an attention-grabbing product!)
- The “drug provider“ product sales letter opener that works like crazy to get people to be taught your adverts prime to bottom. (This works so properly you nearly must be cautious — in every other case you would possibly get plenty of individuals purchasing for out of your product sales letters who aren‘t even prospects for what you‘re selling!)
- 12 strategies to jot down down bullet components that “seep” correct into your reader’s psychology and…
We’ve obtained even further copywriting solutions found inside, along with:
- How one can open your product sales letters so that you just slip correct earlier your reader‘s pure, built-in product sales defenses.
- The “fables & fairy tales” secret for writing adverts which could be so darn persuasive they are going to usually work even on individuals who discover themselves ineffective set in direction of what you prepare!
- How one can use dusty outdated textual content material books to offer your self immediate credibility when selling an unproven product with no monitor report or testimonials.
- Worst attainable place to position a testimonial in your adverts the place they are going to actually work in direction of your product sales.
- The most effective emotion to focus on in your adverts. (Some people attraction to greed… some to concern… nonetheless others to anger, or envy, or lust, or pleasure. Nonetheless this emotion blows all of them away — and makes your adverts nearly “fail proof.“)
- The most effective day-after-day habits new copywriters should develop to reap the benefits of money as fast as humanely attainable. (Doing this obtained me employed by three of my most worthwhile purchasers, and it mechanically makes you a further persuasive creator, too.)
- The one issue you’ll be able to do instantly to make your adverts nearly instantly further responsive. (The late unsolicited mail guru Dick Benson insisted that is probably one of many best points you’ll be able to do to your copy to pump up your response immediately.)
- The most effective form of music to take heed to when writing adverts.
- How one can harness damaging feelings & reminiscences to jot down down adverts sooner.
- How one can get people scorching to buy out of your product sales letters with out using any exact claims.
- And an entire bunch further, along with:
How one can use a rare copyright uncover to instantly banish “writers block”… A quick and proper technique to know with near certainty in case your copy is perhaps profitable with out working a single check out… The most effective part of an advert (not the headline) to separate check out immediately… The exact best place to deal with objections in your product sales letters… How together with merely 1-2 fast strains of copy to your product sales letter’s first net web page may make it instantly further persuasive… The trick to creating your adverts pull further product sales by telling people NOT to buy… and much, way more.
Anyway, I’ll go on and on, nonetheless proper right here is the deal:
Copy Slacker is a 4.5 hour prolonged “crash course” (you might be taught in a single sitting, when you choose) taught by way of video and MP3 audio. It’s obtainable in a small “bare bones” (nothing pretty or fancy, the reality is it’s butt ugly) bundle — consisting of some DVD’s and a thumb drive with the entire recordsdata on it for easy loading on to any laptop computer or gadget. The information is designed to be consumed (and utilized) fast, and can be utilized to any form of product sales letters you write — on-line adverts, offline adverts, video adverts, and even Kindle adverts.
Proper right here’s a bit of fashion of what’s inside these bonus motion pictures:
- How one can “jimmy” your adverts to make even large pricey merchandise seem low-cost.
- How one can create urgency in your adverts while you don’t have a tricky deadline.
- The outdated time “fire & brimstone” preacher ‘s secret to writing adverts that make people anxious to buy from you.
- How one can double the flexibility of your purchaser testimonials.
- How one can uncover the right “hook” in your advert…and know everytime you’ve found it.
- A strong “twist” you might positioned on refund ensures that makes your present very onerous to resist purchasing for from.
- What on no account to say in a product sales letter while you’re selling to girls.
- A secret strategy to utilize the Bible to make your adverts further responsive.
- How one could make further product sales by firming down your adverts and claims.
- How one can use copywriting to help flip your Kindle books into best-sellers.
- Two strains in order so as to add to your copy that may make the rest of your advert further persuasive.
- How one can add “style” to your sentences so all of the issues goes correct into your reader’s psychology.
- How one can know what kind of “tone“ to utilize in your copy.
- When major your adverts alongside together with your strongest claims can destroy your product sales.
- How one can protect the attention of people with hyper low consideration spans.
- A secret strategy of using political elections to make your adverts further worthwhile.
- How one can counter “sticker shock“ while you price extreme prices.
- A secret copywriting trick utilized by weight discount adverts to make your product stand out in crowded market areas.
- Tips on promote suppliers with product sales letters.
- The “jerk on the BBQ” secret for making nearly any product further attention-grabbing.
- Tips on how to not reply the cellphone for those who want to make further product sales.
- What to jot down down in captions in your adverts for highest response.
- Weird (nonetheless true) insights into write product sales letters to ice chilly guests.
- How one can get expert Hollywood screenwriters to jot down down just a few of your copy for you with out paying them.
- How one can use the exact same trick expert select up artists use to pick out up girls (who normally would uncover these guys repulsive) to close far more product sales in your copy.